Las Vegas Sands launches multimillion-dollar ad campaign to push for casinos in Texas
The Texas Tribune – Patrick Svitek
The gaming empire Las Vegas Sands is launching a multimillion-dollar advertising blitz to build support for its campaign to bring casinos to Texas.
The company will begin airing TV and radio ads Thursday in the state’s biggest markets, according to an announcement first shared with The Texas Tribune. The news of the ads came the same day that a Texas House committee reviewed proposals to expand gambling in the state, including one being backed by Las Vegas Sands.
The ads tell Texans that “billions of tourism and gambling dollars” leave the state every year for neighboring states that allow more gaming.
“This November, the Legislature can allow Texans to vote to build four world-class destination resorts and casinos, bringing those dollars back to Texas,” a narrator says in one of the half-minute TV spots. “Let’s boost our economy, create tens of thousands of jobs and help fund vital services like schools and public safety.”
Las Vegas Sands is funding the ads under the banner of its new Texas Destination Resort Alliance, which has unveiled a website and social media accounts to coincide with the ad campaign.
The company is backing legislation that would let Texans vote on whether to create special casino licenses for four “destination resorts” in the state’s four largest metropolitan areas: Dallas-Fort Worth, Houston, San Antonio and Austin. The ads will air in those markets as well as some others.